It's pretty simple. Because I own it and love it.
A few years ago I met a person who owned the most awesome domain - iapple.com. I guess I was really insistent, as eventually he sold me the domain... I have been using it ever since and giving all of my friends iapple.com email addresses so they can enjoy it as well.
I often get the question: 'what will you sell it for?' or 'why don't you ask Apple a lot of money for it?'. The truth is pretty simple - I have already been offered a lot for it (more than $300,000...) and will not sell it for money. What I will do - one day - is give it to Apple for free... I only want 3 things:
I want to be a part of the Apple beta program for their new products (actually just getting each new one the day it is available is also ok)
I used to say that I want to have dinner with Steve Jobs. This is sadly not available anymore, so dinner with Tim Cook it is
I want to have, at the bottom of the page (whatever apple decides to do with it), in very small print (could also be in very light, almost invisible grey) a tiny thank you note saying 'Apple would like to thank Gigi Levy for giving us the domain' :-)
That's it... I don't think it's too much to ask - and in the mean time my friends and I keep enjoying the look on people's face when we share with them our mail address :-)